01. Selling your house - PreSale Activities

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Obtain bids on repairs, if needed
Coordinate home repairs, as needed
Stage property
Schedule housekeeping, window washing, carpet cleaning, landscaping, if needed
Have the home Professional photographed
For Sale Sign, lockbox, riders
Determine showing times availability
Input listing on the Multiple Listing Service, which syndicates to over 25,000 brokerages and Realtors websites
Host Broker’s open house
Host public open house(s)

Create custom color property brochures, customized and tailored to your property
Create single page website, i.e. www.123MainStreet.com
Enter property listing on website, including EXP Santa Cruz, Van Guard, Zillow, Realtor.com, & more
Create open house invitations and mail to surrounding neighborhoods, to agents, and other prospective buyers
Create social media design; post to Facebook, Instagram, and other social media avenues

Promote to agent network; announcing at office meetings
Promote listing to out of the area, out of the state and out of the country buyers via our relocation networks
Promote listing to listing agents and buyers agents networking groups
Promote at weekly marketing meetings
Promote within neighborhood

Schedule showings and show property to potential buyers
Communicate updates to sellers on a regular basis, and share activity feedback and comments
Continuous tracking of market conditions, sharing results, discussing competition of any
Respond quickly to all buyers inquires
Revise marketing plan and pricing strategy, as necessary & if needed

Schedule offer presentation with seller
Present offer (s)
Explain ramifications and/or benefits relating to terms and conditions of contract (s)
Negotiate terms on behalf of the seller(s)
Negotiate actual occupancy
Coordinate actual closing date
Complete necessary paperwork in order to execute chosen agreement
Organize and facilitate copies of offer, counter offer and addendums to appropriate parties of the contract for ratification
Coordinate open of escrow

*Much is done of the following is done with a trained assistance of Transaction Coordinator, whom I employ

Deliver completed contract to both parties involved in the contract, as well as to the title company and lender and/or appraiser, when necessary
Confirm title company is in receipt of buyers earnest money deposit within 3 days of offer acceptance
Coordinate and confirm all inspections appointments with sellers
Receive and review title reports
Negotiate any post inspection findings
Strive to resolve any problems and challenges relating to property condition or buyers concerns
Coordinate appraisal appointment and meet appraisal appointment
Negotiate any negative impact relating to appraisal, should discrepancy arise
Arrange home warranty policy for buyer’s coverage
Complete ongoing necessary transactions
Facilitate contingency removal
Coordinate and attend final signing, in preparation for the closing
Work with seller on organizing utility shut-off
Work with seller to finalize moving plans, warranty transfers, or any other move out needs
Arrange and attend buyer’s final walk though
Work to resolve any problems or challenges that may come up
Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable
Call sells with CONGRATULATIONS!! Deed has been transferred and recorded and is closed!
Deliver keys to new owners

Provide final HUD & final closing documents to sellers for tax purposes
Possibly help you find your next home, or direct you to out of the area agents, if needed
Work with the seller to ensure the transition to a new residence is smooth
Provide a list of trade professionals and resources, who can help you with repairs or upgrades as need on your new home
Serve as a community resource & great Realtor to your friends and family, for all of their Real Estate needs
Follow up with market update!